Meet Our Leaders

Get to know the individuals responsible for leading The KR Group into the future.



Chief Executive Officer
Matthew Keeler has been in the growing technology field for over 18 years. After earning his B.A. in Information Systems at Spring Arbor University, he landed in the healthcare industry at Allegan General Hospital where he worked for several years prior to his move to New York City in 2005. There, Matt became intimately familiar with managed services technologies for a multi-billion dollar hedge fund company before moving back to Michigan. Matt holds certifications in Cisco, Liebert, VMware and Citrix.


Chief Innovation Officer
Phil Rienstra has practiced technology consulting for nearly 20 years. A strong background in business and IT consulting makes Phil one of the premier consultants in West Michigan. Currently, Phil holds Microsoft, Cisco, VMware and Liebert certifications and focuses the majority of his time working with datacenter and collaboration technologies.


Chief Technology Officer
Braden has been in the technology field for over 12 years. He spent the early part of his career working as the network admin at a community hospital, and transitioned from there to the world of consulting.  His consulting focus includes project engineering and management, with an emphasis in the voice and collaboration spaces. Braden holds a B.A. in Computer Science from Calvin College, as well as several certifications from Cisco and Microsoft. 


Chief Information Security Officer
Bob has 19 years of experience in the technology consulting field. He began his career working as an engineer in the SMB space as he completed his GVSU undergraduate (Information Systems), then moved into datacenter and enterprise networks consulting for larger organizations, and rounded out his consulting portfolio by taking on the discipline of information security. Bob holds certifications for data center and enterprise networks with Cisco, Cisco Meraki, VMware, Microsoft, Veeam, Pure Storage, HPE Nimble, and more.
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Phil has worked in the technology field for over 25 years in various industries, including manufacturing, finance, and legal. This knowledge is used to leverage technology in solving business problems, moving IT from a cost center to a business accelerator. Knowing that technology only works when people can use it, positive customer experiences with the provided solution is his top priority. He holds a degree in Computer Information System from Davenport University and is always researching and testing new technologies.
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Operations Manager
Kendall was introduced to accounting at the early age of 12 when she began working for the family plumbing business. Her years of experience and familiarity with accounting software made her a perfect fit to join The KR Group in 2013. At KR Group she has worked in inside sales, purchasing, operations and accounting and recently was promoted to Operations Manager. In her personal time Kendall enjoys the outdoors; hiking with her dogs, camping with her husband and daughters, and off-roading in her Jeep.
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Technical Services Manager
Mitchell has worked in the IT and engineering space for 17 years. Previous to working at The KR Group, he focused on networking and the financial services industry. Mitchell holds degrees in programming/systems administration and networking and information systems. For the past 12 years, he’s used this knowledge and experience in a leadership position where he prides himself on being a team player and working for a collective goal.

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Turn to The KR Group to develop a plan to strategically guide your IT environment as your goals change. From expert advice on designing or implementing the latest technology to taking on the responsibility of your IT infrastructure, our team is ready to help.

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Contact Info

678 Front Ave. NW
Suite 300
Grand Rapids, MI 49504


424 Oak St.
Spring Lake, MI 49456

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